Privacy Policy

Your privacy is important to us.

Last Updated: 1 July 2025

At Maarifaa ("we," "us," or "our"), we are committed to protecting your privacy and safeguarding your personal data. This Privacy Policy outlines how we collect, use, disclose, and protect the information you provide to us when you access or use our website and platform ("Platform"). It applies to all users, including universities, students, and recruitment partners (collectively referred to as "users" or "you").

By accessing our Platform, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.

1. Information We Collect

We collect the following types of information:

a) Personal Information

Depending on your role, we may collect the following information, along with any additional details necessary to improve our services and deliver a personalized experience:

  • Students: Full name, email address, phone number, date of birth, academic background, nationality, passport number, visa details, preferences, career interests, parental information, and any other information required to support your admissions journey, assessments, or related services on the Maarifaa platform.
  • Recruitment Partners (RPs): Full name, email address, phone number, company details, region or country of operation, communication history, and any other relevant information necessary for effective collaboration, student support, and performance tracking.
  • Universities: Institution name, contact person's name and designation, official email address, phone number, programs and courses offered, onboarding documentation, and any additional information needed to enable smooth integration and promotion on the Maarifaa platform.

b) Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Location data
  • Log files and usage statistics

c) Usage Data

  • Pages visited
  • Features used (e.g., student assessments, application submission)
  • Time spent on the platform
  • Referral sources

2. How We Use Your Information

We use your information to:

  • Provide and manage access to our services and platform features
  • Match students with appropriate academic programs and universities
  • Facilitate communication between students, RPs, and universities
  • Conduct assessments and generate reports
  • Process applications, admissions, and feedback
  • Provide customer support and respond to inquiries
  • Send important updates and service-related notifications
  • Improve platform performance, user experience, and security
  • Conduct internal research and analytics
  • Comply with legal and regulatory obligations

3. Sharing and Disclosure of Information

We do not sell or rent your personal data. We may share your information with:

  • Universities: Student profiles, assessment reports, and application details relevant to the admission process.
  • Recruitment Partners: Student leads and engagement data for counseling purposes.
  • Service Providers: Trusted third parties who support our operations (e.g., cloud storage, email providers, analytics tools), under strict confidentiality agreements.
  • Legal Authorities: If required by law, regulation, or legal process, or to protect the rights and safety of Maarifaa and its users.

4. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting requirements. After this period, data will be securely deleted or anonymized.

5. Your Rights

Depending on your location and applicable data protection laws (such as GDPR), you may have the following rights:

  • Right to access your personal information
  • Right to correct inaccurate or incomplete data
  • Right to withdraw consent at any time
  • Right to request deletion of your data
  • Right to object to processing for direct marketing
  • Right to data portability

To exercise any of these rights, email us at: support@maarifaa.com

6. Data Security

We take data protection seriously and implement industry-standard safeguards to protect your information from loss, misuse, unauthorized access, disclosure, or alteration. These include:

  • SSL encryption
  • Access controls
  • Regular security audits
  • Secure data storage and transfer protocols

Despite our efforts, no method of transmission over the Internet is 100% secure. We encourage users to protect their login credentials and report any suspicious activity.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enhance user experience
  • Analyze website traffic
  • Personalize content
  • Remember preferences and settings

You can manage or disable cookies through your browser settings, but doing so may affect certain functionalities on our site.

8. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their policies before sharing any information.

9. Children's Privacy

Our platform is not intended for use by individuals under the age of 13 (or local legal age for data consent). We do not knowingly collect personal data from minors without verifiable parental consent.

10. International Data Transfers

As Maarifaa operates internationally, your information may be transferred to and stored in countries outside of your own. We ensure that such transfers comply with applicable data protection laws and include appropriate safeguards.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically to stay informed.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, you can reach us at:

Maarifaa
Email: support@maarifaa.com
Website: www.maarifaa.com